My Approach
Grounded in Strategy
At the core of my work is the belief that data isn't just numbers. It is the foundation for understanding challenges, finding opportunities, and driving meaningful outcomes. My approach combines strategic analysis, creativity, and adaptability to solve problems and unlock potential, whether for a business or within a team.
How I Approach Analytics
1. Hypothesis-Driven Problem Solving
Every project begins with asking questions: many questions. I work to identify the problem or opportunity, create hypotheses, and design tests to validate them. This structured, iterative approach ensures that solutions are grounded in evidence and aligned with key objectives.
2. End-to-End Data Analysis
From collecting and cleaning data to visualizing and interpreting it, I manage the entire lifecycle of analytics projects. My goal is to uncover actionable insights that empower informed decision-making.
3. Custom Strategies for Every Situation
- For businesses, I design strategies to optimize customer journeys, improve operational efficiency, and increase ROI.
- For teams, I implement analytics frameworks, provide training, and introduce tools to enhance their effectiveness.
4. Test-and-Learn Methodology
I develop clear hypotheses and design experiments to test them, whether it is A/B testing campaigns, optimizing user experiences, or refining business processes.
Results are analyzed and used to iterate further, creating a continuous improvement cycle that drives growth.
5. Actionable Insights for Real Impact
Insights only matter if they lead to action. I ensure that every analysis I conduct includes clear, actionable recommendations tailored to the needs of the business or team.
Who I Help and How
- For Businesses: I build analytics solutions that drive growth and improve performance, such as customer journey mapping, dashboard development, and campaign optimization.
- For Teams: I enhance team capabilities by creating user-friendly analytics systems, delivering training, and integrating tools to streamline workflows.
- For Leaders: I provide strategic insights that empower leadership to make confident, data-driven decisions.
Why "Angelytics"?
Known as "Angelytics" by clients and colleagues, I have earned this nickname for my ability to turn complex data into clear, impactful strategies. My passion for uncovering patterns, solving challenges, and making data accessible is what sets me apart and what I bring to every project or team I join.
"What [Angela] delivers is far greater than standard reporting on advertising metrics or simply building a 'real time' dashboard. [Angela] provides a dynamic perspective on our business that is grounded in our unique definition of success. This approach not only requires a passion for our business and great analytics capabilities it also requires an inherent curiosity and nimbleness that few can match. Without a doubt, our results, and the confidence we bring to our decision-making has been greatly improved as a result."
What I Bring
Transforming Challenges Into Solutions
I bring a unique combination of technical expertise, strategic thinking, and creative problem-solving. With a background spanning analytics, marketing, programming, and accounting, I excel at viewing challenges from multiple angles to deliver innovative, actionable solutions.
Key Strengths and Capabilities
Tools and Technologies Used
Marketing & Strategy
Analytics & Reporting
Development & Optimization
Proven Results
Impact You Can Measure
Results matter and I take pride in delivering measurable success. Here is a glimpse of what I've achieved:
Driving 16% YoY Growth for a $200MM Retail Client
- Designed a data-driven strategy integrating foot traffic as a metric.
- Conducted A/B testing to optimize messaging, targeting, audience, and timing.
- Discovered key patterns such as customers exposed to ads spent 2.5x more than those unexposed and the role that emails and the website played in driving sales.
Winning High-Value Business Through Strategic Pitching
- Played a pivotal role in pitch presentations that secured clients with annual revenue exceeding $10 million.
- Crafted compelling proposals backed by data-driven insights to address client challenges and highlight opportunities.
- Worked collaboratively with cross-functional teams to ensure proposals and presentations aligned with business goals.
Saving $50K Annually with Streamlined Reporting
- Automated reporting workflows with Looker Studio dashboards, reducing manual labor by 85%.
- Increased accuracy and efficiency, enabling faster, data-informed decisions.
Empowering Teams Through Training
- Trained teams of 5-15 people at nationally recognized institutions on SEO best practices and web accessibility.
- Simplified complex technical concepts into actionable strategies, improving team efficiency and confidence.
Contact Me!
If you have any questions or a project that you want to talk about, please feel free to text, call, or email me.
- Determination
- Dependability
- Integrity
- Organization
- Problem-solving
- Critical-thinking
- Endurance
- Adaptability
- Attentiveness
- Efficiency